Digitalization is one of the key elements that develop a company’s growth. It can be more than the removal of newspaper and using computers to log info – it really is about making a new way of doing business that focuses on client satisfaction, internal interaction, and the move details. It is regarding being more efficient, gaining awareness over enterprise spend and making decisions with exact numbers, and connecting your complete team to a common mission that drives scalable growth.

It is just a dynamic method that adjustments the ways corporations create and capture worth in the marketplace. This may also accelerate the obsolescence of the firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive position, firms has to be constantly mindful of digitalization’s effect on their BMs and the nearby business environment.

To explore the effect of digitalization on a firm’s BM, qualitative empirical data were accumulated from doze interviewees employed in two distinct industries, motor vehicle and media channels. Due to the fact that both equally industries are seen as different organization models, this kind of research design allowed for an in-depth a comparison of how digitalization impacts the inspiration important site of an firm’s BM.

The interviews revealed that inside the media industry, the impact of digitalization was felt many clearly in connection with value creation and worth capture factors. This was typically due to the fact that the information industry locations strong emphasis on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.